Hi! I’m Jaime, I design digital products.

I’m a Design Advocate at Sketch, and a Senior UX & Product Lead.

I lead teams that build delightful digital products using storytelling, design and engineering.

For the past +18 years I’ve been the bridge between Business, Design and Development for companies like the IADB, Sketch, Santander Bank, Audi and a few other companies and startups in the US and Europe.

When I’m managing design and dev teams I focus on creating a healthy, trustable and empowered culture that achieves great results.

I’m also a mentor at Springboard,  advisor and speaker on subjects like Product Design, UX & UI, Product Management in a few events.

I love creating community and discussing new ideas with curious minds. It’s why I created the first Refresh Community and organized the first BarCamp conference in LATAM.

I take a stoic approach to life and I’m helplessly curious. For me, it’s the key to exploration, empathy, learning, growth, keeping an open mind and improving the life of those around me.

 My favorite hobby is podcasting. I’ve been doing it for +14 years. Listen (in Spanish) to Oh Fork it!

I’m passionate about tech, visual arts (movies, photography and so), science, economics and have a “healthy” obsession with LEGOs. When it comes to music, I’m in for all genres but I have a soft spot for 90’s grunge \m/.

You can learn more in my CV, and get in touch via Mastodon or LinkedIn.

The journey is the reward.