Profile picture of Jaime Creixems

Jaime Creixems

Design Leader, advisor and mentor

Madrid, Spain


Hello there! I'm Jaime, Design Leader, Advisor and Mentor.

I’ve worked for 20+ years across the EU and US creating digital products and strategies that bring clear and creative solutions to complex problems.

As a strategist leader I’m the bridge between design, business and engineering. I’ve lead dozens digital projects for institutions like the Inter-American Development Bank, Sketch, Santander Bank, Audi, Match and several startups and SMEs.

Outside of work, I lead a stoic lifestyle fueled by curiosity and I’m a geeky podcaster that loves to talk about all kinds of topics. I enjoy traveling, having meals with friends and building LEGO listening to 90’s grunge.

Learn More Visit Portfolio at



  • Design Thinking
  • UX/UI Design
  • Wireflows
  • Copywriting
  • UX Research
  • Sketch
  • Figma
  • Information Architecture


  • Design Leadership
  • Product Leadership
  • Shape Up
  • Agile
  • Kanban
  • Honest
  • Mentorship
  • JIRA


  • Proactive
  • Solution Focused
  • Disciplined
  • Strategist
  • Inventive
  • Resolute
  • Observant
  • Innovative
  • Open-minded
  • Creative


  • Compassionate
  • Curious
  • Mindful
  • Empathy
  • Flexible
  • Passionate
  • Cheerful
  • People-Person


  • Branding
  • Storytelling
  • SEO
  • Campaigns
  • Analytics


  • HTML
  • CSS
  • WordPress
  • Javascript
  • PHP
  • Elementor

Work Experience


Design Advocate

Promoted and provided expertise in the use of Sketch among their clients and community.

  • Trained Sketch's biggest customers define their Design Strategy.
  • Created multiple video tutorials about Sketch functionalities and how to include them in design processes in large organizations.
  • Developed Design Systems for tutorial use among Sketch's clients.
  • Trained multiple large-scale design teams on best practices of the UX design Process.
  • Participated in multiple talks, conferences, events promoting UX design best practices across the industry.

Design Mentor

  • Weekly calls mentoring over 30 students on the UX/UI Career Track.
  • Mentored several students through the development of their Capstone Projects while they learned the entire UX process from discovery to final UI designs and flow.
  • Successfully gradutated over 25 students and helped them get jobs in the industry.

Head of Product Design / Advisor

Defined the complete product and design strategy for the Wedo product, from UX research, discovery, ideation and into final execution including Feature Roadmap, Design System and all product functionalities.

Daily Management the UX Design Team of the company, defining strategic plans and roadmaps and creating plans for UX Research, discovery, UI design and reviews.

Plato Solutions

Senior Product Lead

Managed the UX Design and frontend development of the company's main Product: Foundry, a tool to easily build Magento Sites.

  • Defined the Design System & managed the Frontend team for the main product: Foundry.
  • Optimized and Automated the Hiring process of the company.
  • Defined the Design System for the main product: Foundry.
  • Created multiple C4 diagrams defining processes for Marketing, HR and Product Development.
OPINNO | Santander Bank

Product & UX Lead - Opinno

Managed a suite of web apps: Challenges for competititons, Events for event planning and Academy for MOOCs.

  • Managed a mid-size team of senior developers (Django, VUE.js), designers and devops using Agile.
  • Defined the product vision, UX and UI of their suite of web apps.
  • Designed a new e-learning app for MOOCs from scratch.
  • Created a Design System for their suite of web apps.
  • Management of the intranet app. work offers, employees, project costs and 360 evaluations.

Product Owner - Santander Globile

Worked as an implant Product Owner and worked on the product UX of the Global Mobile Apps.

  • Managed a mid-size Squad of mobile developers and designers using SCRUM.
  • Defined user stories and journeys for the flow of the Mobile App for a 30M user-base.
  • Conducted User Research in multiple countries.
Washington DC
Inter-American Development Bank

Senior UX Designer & Web Manager

Clients and Project management and UX Design of IDB's main website and +45 other microsites.

  • Branding curation of the web-related external digital projects produced by the Bank.
  • Defined success metrics and KPIs across all channels for e-marketing strategies within the Bank.
  • Designed the new Homepage of the Bank. A site with +100M views per month.
  • Successfully completed the implementation the new Core web CMS platform, a capital project for the Bank.
Orlando FL
Tentara Digital

Web Design & Development Lead

Working as a contractor in charge of all of Tentara's Digital strategy for them and their clients:

  • Increased yearly revenue in over 40%.
  • Management of the dev team on over 15 client's projects including: UX, Web & Mobile Design.
  • Design and typesetting of the book: "Growing Younger everyday" by Dr. Laurie Steelsmith.
Madrid / Meetic

Webmaster (Spain & Portugal)

Managed all web projects & deployment for and

  • Developed landing pages, banners and marketing strategies.
  • Increased conversion rate in 118%.
Webjac Studio


Webjac Studio is my freelance studio for Design leadership, advice, branding and development. View Projects.

  • Design Advice, leadership, High fidelity UI, development and consultancy for world-class companies including Audi, PayPal, EA, Mercy Corps, Telefonica, Daily Wellness, Hipertextual and startups across USA, Europe & Latin America.
  • Increased revenue in 530% in the first 2 years.


Creactiva Institute

Master in Web Design

Master Studies in Web Design, UX & Interaction Design, Interfaces and Web Development.

Obtained Degree: Master in Web Design.


Information Engineering

I - XV quarter of Information Engineering, UNITEC.

Obtained Degree: Information Engineer (Bachelor).



  • Science
  • Technology
  • Design
  • Economics
  • Sociology
  • Psychology
  • Stoicism


  • Podcasting
  • Traveling
  • Comedy
  • LEGO
  • Photography
  • Teaching
  • Cooking



Oh Fork it! Podcast

Founder & Lead of the Podcast

Previous Podcasts:

  • 2014 - 2018: Robot Podcast.
  • 2012 - 2013: Se Habla Geek.
  • 2009 - 2011: Shufflecast.

The F*ck Cards

The Fuck Card started years ago as a physical card I printed for some friends.

It's a fun project to send a special card to anybody and express yourself. Can be used as a meme generator.

View project


Refresh Valencia

Founded the Tech community of the city: Refresh Valencia. Gave multiple tech talks as organizer of Refresh Valencia.

BarCamp Valencia 2009

Organized Venezuela's 1st unconference with +150 attendees. Gave the opening & closing keynotes of the event.


Models of UN

Participated in:

  • 2004 - Delegate: Harvard National Model of Unitec Nations. Legal Committee.
  • 2004 - Delegate: VEMUN. DISEC.
  • 2005 - Chair President: World Health Organization, MONUDI 2004.
  • 2005 - Chair President: DISEC Commitee, MONUDI 2005.
  • 2006 - Secretary General: MONUDI.
  • 2007 - Faculty Advisor: GAMUN, MONUDI (2007-2009)

Event Talks

Speaker in multiple events, including:


May 2024 | Get the latest version at: