The selected logo for Rio 2016 Olympics is a real designgasm,  a great concept that gives so much in such en elegant way that is impossible not to admire.

Mixing so many concepts in such an agile, flexible and usable way id definitely a work of genius. á

The logo can be in 3D, 2D, black&white, full color, sculptures, print and web. It works for absolutely everything and it encloses the values of the city, of the brazilian culture, of the olympic spirit and Rio’s geography as well, all in a single genius stroke.

Absolutely great!

Here’s the video of how they made it:

Making of Rio 2016 from Tátil Design de Ideias on Vimeo.